Amy Fortunato, VP, creative director, The Bloc
Empathy is playing an increasingly large role in how healthcare brands communicate. It’s not always easy to create authentic and compassionate work that demonstrates an understanding of a patient’s struggle — or content that doesn’t just communicate a brand’s values but also allows your audience to experience them. But when done right, it can be a very powerful way to connect people to ideas, shift attitudes and catalyze action. Here are a few examples of campaigns that do a great job of utilizing the power of empathy to create meaningful creative.