The best creative work has the power to show the world a problem, and a solution, in a single package. These ideas can win awards. But more importantly, they can change the world. This work proves our industry is in a rich vein of form — whether it’s embracing innovative tech, using clever UX, nailing direct approaches or wowing with experiential or print. Ideas like these give me hope for our ability to help reshape the world in a more positive, safe and inclusive way. As I apply another layer of sunscreen, I hope they’ve done the same for you.