Forty-five percent of US adult consumers used social media for health-related purposes in 2012, according to data from both research firms as cited by eMarketer. Professional services firm KPMG also found, in a survey of pharma and biotech companies, that 43% of respondents planned to increase their use of social media with patients, while 7% said use would stay the same. When asked if they plan to increase or decrease their use of social networks, 46% of those polled fell into the category of “not sure/decline to answer.”
From the June 01, 2013 Issue of MM+M - Medical Marketing and Media
