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Conference + Event Coverage

The DPE Fix:

MM+M’s Daily Conference Coverage Newsletter

MM+M’s Lecia Bushak covers all things DPE in her daily dispatch.

MM+M Coverage

Simplify your omnichannel: Top takeaways from Big Pharma execs at DPE 2023

Simplify your omnichannel: Top takeaways from Big Pharma execs at DPE 2023

By
Lecia Bushak
Execs from Pfizer, Novartis and AstraZeneca delved into omnichannel strategy and why healthcare marketers still haven’t seemed to figure it out.
The 5 biggest health marketing ‘disruptors’ to expect in 2024

The 5 biggest health marketing ‘disruptors’ to expect in 2024

By
Lecia Bushak
Advertising in a shifting sports streaming landscape, changes in social media and the writer’s strike have all emerged as upcoming disruptors for 2024.
Q&A with Publicis Health Media’s Yesenia Bautista and cancer survivor Loriana Hernández-Aldama

Q&A with Publicis Health Media’s Yesenia Bautista and cancer survivor Loriana Hernández-Aldama

By
Lecia Bushak
DPE 2023 panelists Yesenia Bautista and Loriana Hernández-Aldama discussed how pharma marketers need to reach the “whole patient.”
DPE 2023 Wednesday morning roundup: Data ‘supercharging’ medical marketing

DPE 2023 Wednesday morning roundup: Data ‘supercharging’ medical marketing

By
Lecia Bushak
Keynote sessions Wednesday at Digital Pharma East 2023 honed in on how healthcare marketers and physicians can better harness data and AI.
DPE 2023 panel recap: Cancer survivors call on healthcare marketers to ‘humanize healthcare’

DPE 2023 panel recap: Cancer survivors call on healthcare marketers to ‘humanize healthcare’

By
Lecia Bushak
Cancer survivors spoke about the existing cracks in the healthcare system when it comes to patient education and access.
DPE 2023 Tuesday morning recap: Pharma personalization and more AI

DPE 2023 Tuesday morning recap: Pharma personalization and more AI

By
Lecia Bushak
One of the first panels Tuesday morning honed in on AI again, underlining what will likely be the theme of the conference this year.
Q&A: Publicis Health Media president Andrea Palmer at DPE 2023

Q&A: Publicis Health Media president Andrea Palmer at DPE 2023

By
Lecia Bushak
MM+M spoke with Andrea Palmer at DPE 2023 to learn what 2024 will hold in store for healthcare marketers when it comes to the biggest trends and disruptors.
Innovating on the ‘human experience’: DPE 2023 launches with keynote from Dustin Garis

Innovating on the ‘human experience’: DPE 2023 launches with keynote from Dustin Garis

By
Lecia Bushak
So-called “chief troublemaker” Dustin Garis argued in his keynote address that if you want to be innovative as a marketer, you have to “live innovation.”
‘We’re at a precipice of change’: Digital Pharma East 2023 kicks off with AI focus

‘We’re at a precipice of change’: Digital Pharma East 2023 kicks off with AI focus

By
Lecia Bushak
Digital Pharma East 2023 kicked off with a workshop on leveraging AI to “ignite creativity,” but it also unveiled some of generative AI’s current limitations.
5 things to get right at Digital Pharma East this week

5 things to get right at Digital Pharma East this week

By
Lecia Bushak
AI and machine learning, omnichannel marketing and HCP engagement will be hot topics at DPE 2023.
The 2023 Digital Pharma East must-sees

The 2023 Digital Pharma East must-sees

Here are the speakers and sessions most highly anticipated by veteran DPE attendees.

Showstoppers + Expert Analysis from Our Partners

The transformative impact of telehealth and point-of-care on healthcare marketing

The transformative impact of telehealth and point-of-care on healthcare marketing

Delivering educational content where and when it matters most.
Optimize prescriber engagement with synchronous HCP and DTC messaging

Optimize prescriber engagement with synchronous HCP and DTC messaging

HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even disconnected — 63% experienced at least one manifestation of burnout during the winter of 2021-22, compared to 38% in 2020.
How ML/AI and RWD are redefining TV advertising for pharma marketers

How ML/AI and RWD are redefining TV advertising for pharma marketers

Kurt Robinson, Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry.
A new measure of success in 2023: Leveraging audience as currency

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.
Empowered engagement: How audience-centric strategies drive healthcare marketing success

Empowered engagement: How audience-centric strategies drive healthcare marketing success

During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
Podcast: Meet HCPs at the point of prescribing with GoodRx for providers

Podcast: Meet HCPs at the point of prescribing with GoodRx for providers

Building solutions for better health outcomes.
Podcast: Transforming precommercial resource constraints into optimized market success

Podcast: Transforming precommercial resource constraints into optimized market success

New products in their precommercial phase must face the realities of resource constraints yet still achieve sales success.
Going beyond AI strategy: Real Chemistry’s playbook for improving healthcare commercialization

Going beyond AI strategy: Real Chemistry’s playbook for improving healthcare commercialization

In this podcast, Real Chemistry’s Shankar Narayanan (CEO) and Sim Simeonov (CTO) discuss their three-part AI article series, peeling back the layers on the transformative effects AI can have — and is having — in healthcare.
Effectively engaging HCPs at the moment of care

Effectively engaging HCPs at the moment of care

Engaging HCPs in a meaningful way goes beyond banner advertising.
The 2023 Digital Pharma East must-sees
The 2023 Digital Pharma East must-sees
Here are the speakers and sessions most highly anticipated by veteran DPE attendees.
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RESOURCES

The 2023 MM+M Awards
The 2023 MM+M Awards

The biggest and most prestigious night in healthcare marketing is set for October 5, 2023, both in-person and virtual.

MM+M Media Summit 2023
MM+M Media Summit 2023

MM+M’s second annual in-person Media Summit will bring together the health media world’s best-known and most thoughtful content providers, technologists and personalities.

HLTH 2023
HLTH 2023

Learn more about the HLTH 2023 conference.

MM+M Best Places to Work
MM+M Best Places to Work

These best-regarded companies show commitment to providing flexibility as well as a dedication to look after their employees’ well-being and professional growth.

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