Bob Gabruk, managing director of 81qd, sits down with Larry Dobrow, MM&M senior editor.
The need to simplify access to treatment while finding new ways to keep patients engaged in their health and adherent is an undeniably growing trend.
Beyond providing access, co-pay cards represent a starting point to more powerful patient engagement.
How can marketers ensure that patients and physicians aren't overwhelmed by these tactics?
Along with lower costs, effective co-pay offset programs boost patient adherence and better connect with doctors and pharmacies.
Jaimy Lee, MM&M's executive editor, talks with Frank Iorio, managing director for Frontline Oncology, about trends in the cancer care market.