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Interview |  Bob Gabruk, 81qd

Interview | Bob Gabruk, 81qd

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Bob Gabruk, managing director of 81qd, sits down with Larry Dobrow, MM&M senior editor.

How HUBs will evolve in the ever-changing healthcare landscape

How HUBs will evolve in the ever-changing healthcare landscape

The need to simplify access to treatment while finding new ways to keep patients engaged in their health and adherent is an undeniably growing trend.

Co-pay cards unlock the key to patient engagement

Co-pay cards unlock the key to patient engagement

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Beyond providing access, co-pay cards represent a starting point to more powerful patient engagement.

4 Ways to Execute a Point-of-Care Strategy That Works for Patients

4 Ways to Execute a Point-of-Care Strategy That Works for Patients

How can marketers ensure that patients and physicians aren't overwhelmed by these tactics?

Using co-pay programs to acquire and engage patients

Using co-pay programs to acquire and engage patients

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Along with lower costs, effective co-pay offset programs boost patient adherence and better connect with doctors and pharmacies.

Interview | Frank Iorio, Frontline Oncology

Interview | Frank Iorio, Frontline Oncology

Jaimy Lee, MM&M's executive editor, talks with Frank Iorio, managing director for Frontline Oncology, about trends in the cancer care market.