Game Changers 2018: Hybrid Healthcare Communications
What is one game-changing idea that didn't come to pass in 2017 that you think will this year?
In 2017, the popularity of apps such as Pokémon Go created an appetite to enhance the use of AR in pharma marketing. Our strategy was to leverage this tech to create experiences that transport HCPs into another world and deliver a memorable educational experience. Yet our clients struggled to invest in something they couldn't see. So we developed our own AR tech that they can interact with. An idea in 2017, a reality in 2018.
Address: 234 Industrial Way West, Suite 200, Eatontown, NJ 07724
Year Founded: 2006
Holding Company: Hybrid Holdings
Sample Clients: AbbVie, Alkermes, Amag Pharmaceuticals, Biogen, kaléo, Mitsubishi Tanabe Pharma, Sunovion Pharmaceuticals
New Business Contact: Jay Romano
Hybrid Healthcare Communications, as our name implies, is a hybrid between strategic medical marketing and cutting-edge digital technology. Hybrid was born by bringing experts in medical science, pharma marketing, and digital tech together. With all assets in house, Hybrid is uniquely positioned as a flexible, responsive company whose mission is to improve the quality of our clients' engagements with healthcare providers.
SERVICES AND OFFERINGS
Marketing strategy and account team: Our former pharma director-led team has a unique view of the inner workings of the industry. This experience allows us to predict what our clients need, sometimes before the need presents itself. We're not typical agency people, and know how to evaluate current trends and make real-time adjustments that help our clients' work stand out in the marketplace.
Medical science team: Our Ph.D.-led team leverages two decades of medical science experience to ensure high quality content development that is relevant for your target audiences. Valued by our clients and respected by our key opinion leaders, Hybrid's Medical team establishes a medically sound foundation for all strategic marketing initiatives.
Creative and development team: Led by talented artists and software developers with decades of creative and digital experience, we understand that the best products start with a thorough understanding of our client's science and their market. Whether we're designing a digital learning platform, disease animation, or interactive booth exhibit, we work to accurately capture your company's identity and deliver work that elevates your strategic messaging to the front line. Hybrid works on custom app development and software, interactive games, disease awareness websites, augmented reality experiences, patient journeys, and more. Hybrid is also a Veeva partner.
Hybrid offers a breadth of strategic medical marketing and digital support services that include congress booth development, digital learning platforms, animations, AR experiences, and KOL engagement solutions. This includes our award-winning, case study based direct-to-practice platform.