Game Changers 2018: HYC Health
What is one game-changing idea that didn't come to pass in 2017 that you think will this year?
Over 75% of people say they're ready to handle their healthcare virtually. They spent $211 million on direct lab testing last year, up 85% from three years ago.
This year, we expect that number to expand greatly and will see more consumers choosing to solve their healthcare issues online — everything from nutrition to personal training, cholesterol, and hereditary cancer DNA testing.
Susan Flinn Cobian, president
Address: 142 East Ontario Street, Chicago, IL 60611
Year Founded: 2013
Holding Company: Merge
Sample Clients: Roche Diagnostics, Singulex, BioCare, MedComp Sciences, roz, Veridia Diagnostics, Emisphere Technologies
New Business Contact: Carie Pflug, email@example.com
Part of the newly created Merge network, HYC Health is a fully integrated marketing agency headquartered in Chicago and focused solely on healthcare. HYC Health believes traditional big agencies can be cumbersome, siloed, and mired in resource-draining, predetermined processes, and solutions that don't deliver results. So, it set out to create a better way.
Led by a group of savvy healthcare executives whose synergy and passion deliver results that outperform expectations, we challenge each other, respect one another, and know how to get it done. Collectively, we have unsurpassed hospital, diagnostic, and pharma experience, and the kind of understanding and loyalty that comes from years of successful professional interaction.
It was a great 2017 for HYC Health, adding revenue, headcount, and clients, allowing it to more than double in size for the third year in a row. According to HYC Health executives, with funding loosening up and consumers and clinicians ready to try new things, there are more and more “little guys” looking to make a big splash.
As HYC Health's target client base, these mid-size pharma and biotech companies turn to it for much more than advertising-only solutions. They want — and need — a joined-at-the-hip strategic partner who keeps them three steps ahead so they're not instantly copied and overtaken by one of the big market players.
Because HYC Health is expanding so rapidly, it will be on the move this summer to a bigger and better space in the AON building. In this newly designed, open-air space, it'll have a greater capacity to collaborate on innovative ideas that will best tee up clients for success. Plans are also in place to expand the senior staff to continue their commitment of having a tenured strategist day-to-day on every account.
HYC Health's goal is to continue to build on clients' successes, as well as help new clients strategically solve problems and execute solutions that exceed expectations.
SERVICES AND OFFERINGS
HYC Health has comprehensive capabilities that include strategic brand and business planning; event marketing; direct-to-consumer, HCP, and patient comms; and the nuts and bolts every full-service agency needs, such as digital and tech development; paid, social media, and PR; data, analytics, and CRM; as well as a full production studio.
HYC Health is agile enough to overcome any issue quickly, savvy enough to know every challenge has a unique solution, and insightful enough to see opportunities where others see obstacles.
Strategic brand and business planning
Creative concepting and design
Digital and tech development
Media planning, buying, and implementation: paid, social, and earned
Data, analytics, and CRM
DTC and patient communications