What must industry do to ensure its patient engagement efforts best support the move toward accountable care?
Creating common language between patients and HCPs so they can effectively understand why they are being treated in a particular manner is essential in the new system. Outcomes, including patient satisfaction, are often improved when expectations are clearly set and exceeded. All parties need to be considered when developing education materials — we simply can’t silo HCP and patient communications anymore.
Christopher Tobias, president
FAST FACTS
Address: 5 Walnut Grove Drive, Suite 300, Horsham, PA 19044
Phone: 215-443-9406
Email: Dudnyk.com
Year Founded: 1993
Employees: 86
Holding Company: Independent
Sample Clients: Alnylam Pharmaceuticals, Flexion Therapeutics, Jazz Pharmaceuticals, Shire
New Business Contact: Christopher Tobias, 267-532-1026
COMPANY PROFILE
Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.
With newly formed strategic partnerships and strong ongoing client relationships, Dudnyk remains committed to providing the best strategy, science, and creative needed to drive true behavioral change among specialty HCPs and patients.
Agency president Christopher Tobias states, “Dudnyk is made up of smart, passionate people who are driven to improve treatment experiences and health outcomes, and ultimately help specialty brands achieve their full potential.”
In today’s fast-paced digital landscape, patients are becoming increasingly involved in their care and are seeking to learn more about their disease and to connect with others in their community. That is why it is essential — now more than ever — to understand how both healthcare professionals and patients impact prescribing behavior and the entire treatment experience.
Our belief is that the success of healthcare brands, specifically those with a rare or specialty focus, relies on an equal appreciation of both healthcare professional and patient audiences — and the uniting of the two through empathy, understanding, and shared responsibility. We call it the “Unifying Effect,” and it is at the core of everything we believe and do.
CORE CAPABILITIES
Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.
With newly formed strategic partnerships and strong ongoing client relationships, Dudnyk remains committed to providing the best strategy, science, and creative needed to drive true behavioral change among specialty HCPs and patients.
Agency president Christopher Tobias states, “Dudnyk is made up of smart, passionate people who are driven to improve treatment experiences and health outcomes, and ultimately help specialty brands achieve their full potential.”
In today’s fast-paced digital landscape, patients are becoming increasingly involved in their care and are seeking to learn more about their disease and to connect with others in their community. That is why it is essential — now more than ever — to understand how both healthcare professionals and patients impact prescribing behavior and the entire treatment experience.
Our belief is that the success of healthcare brands, specifically those with a rare or specialty focus, relies on an equal appreciation of both healthcare professional and patient audiences — and the uniting of the two through empathy, understanding, and shared responsibility. We call it the “Unifying Effect,” and it is at the core of everything we believe and do.
From the June 02, 2017 Issue of MM+M - Medical Marketing and Media
