Marc Iskowitz (top), MM&M's editor in chief, discusses best practices for successfully transitioning HUB programs with Scott Dulitz (bottom), VP of market access solutions at TrialCard.
Click here to download the white paper: "'I Need to Transition My HUB Program. What Do I Do Next?' Best Practices for a Successful Program Transition."
Key account managers for pharma brands can call on a major healthcare system and simultaneously change behavior in 1,000 HCPs. So it's really a B2B sell, explains The Kinetix Group's ...
Marketers explain how pharma can use messaging apps to talk to consumers and patients while being respectful of data privacy.
Ad agency GSW and parent company Syneos Health are all about healthcare. A conversation with GSW's Sonja Foster-Storch, president, North America, and Michael Austin, managing director, creative and technology, on ...
