Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
Alok Sonig, chief executive officer of developed markets at Dr. Reddy's Laboratories, articulates the benefits of generics.
We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.
The drugmaker told investors that the actual-use trial failed to meet the primary objectives.