The London-based agency will become W2O iso after the deal closes.
Search giant eyes opportunity of ‘Made by Google’ wearables.
The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.
Epsilon parent Alliance Data Systems began exploring a sale in November.
The acquisition expands Haymarket’s CME offering to include live meetings.
Evoke parent company Huntsworth paid $24 million for the agency.
Health agencies are in acquisition mode, with networks snapping up independents, and the M&A market looks poised to stay hot.
Sir Martin Sorrell’s S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.