Cetaphil’s Super Bowl ad about Taylor Swift’s NFL ties strengthening father-daughter bonds received backlash for seemingly copying a TikTok creator. Here’s what happened, and how the brand made things right with the creator.
Advocacy group targets NC congressman over drug pricing bill
Robert F. Kennedy, Jr. apologized to his cousin Bobby Shriver and attempted to distance himself from the Super Bowl ad’s creation — though he still has it pinned to the top of his X profile.
Pfizer launches oncology ad campaign at Super Bowl LVIII
Ahead of Super Bowl LVIII, Kevin Brown, EVP and chief marketing officer at Sleep Number, told MM+M that the company has been leaning further into its well-established connection with the NFL.
Advertisers take a wait and see approach to Prime Video ads
The list of pharma ads indicates that creative, impactful commercials promoting treatment options across a variety of disease states can move the needle when it comes to consumer activation.