Advertisers demonstrated ‘nervousness’ around Musk’s takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Gun violence prevention organizations call on ad industry for support
In two separate panels, leaders from The Brady Center and Sandy Hook Promise shared with the ad industry how they can play a role in the fight against gun violence.
Gun manufacturers target children in firearm ads, report finds
EXCLUSIVE: A report from non-profit Sandy Hook Promise found that firearm manufacturers have marketed their products to youth, including R-rated content that promotes the use of military-style semi-automatic weapons.
As X struggles to attract advertisers, users have reported seeing a new ad format emerge that cannot be blocked or reported, doesn’t disclose the ad itself, and doesn’t identify who is behind it.
How advertisers are funding record amounts of disinformation
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world’s biggest brands through their programmatic ad buys.
Ebiquity warns of ‘risk averse’ ad market as clients cut budgets