Leaders from venerable pharma companies, advocacy groups and life sciences organizations peer into the crystal ball ahead of the calendar’s turn to 2024.
We asked you to share some thoughts on what the year ahead will bring for the medical marketing business, and you responded in a big way. Here’s the first of four compilations of your predictions.
In collaboration with the American Cancer Society, Real Chemistry launched a campaign that leverages AI to create unique “soundflakes” for cancer patients.
Over and Over Again campaign combats taboos around menopause, masturbation
In a holiday season advertising blitz, the Over and Over Again campaign has plastered posters across two dozen locations in Manhattan that promote a menopause prescription that “you’ll be happy to take.”
Deerfield hires Sam Cannizzaro as first chief creative officer