Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.
The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.
The rise of voice technology platforms and the connected home has turned the discussion of a brand’s voice from metaphorical to physical.
Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.
She is director of OTC brand marketing at Dr. Reddy’s Laboratories.
Celgene’s Revlimid tops the list, according to data compiled by EvaluatePharma.
Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they’ve created, while Snapchat and Instagram have launched stories updates.
The drugmaker saw a gap in patient-physician conversation about retinal disease.
As we build health solutions, making decisions in office parks and around conference tables, it’s easy to lose the individual person through the scale of our work.
The presumption is Dr. A saw ad B, clicked on it, went to the site and within C time, prescribed product D.
