4 Ways Marketers Can Create Valuable Content That Achieves Brand Objectives
“Find exactly what your audience wants, find exactly where they spend their time, and deliver.”
“Find exactly what your audience wants, find exactly where they spend their time, and deliver.”
The connection to Pristiq is not overt in the app’s user interface, though Moodivator is featured on Pristiq’s website.
Pharma can reach physicians within the EHR, but they must send the right message at the right time, she said at an MM&M event.
Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don’t make sense for all medicines.
In the United States, people over 50 are often stereotyped as complacent, set in their ways and extremely loyal to their preferred brands, but a new study released Tuesday by Ketchum found that the opposite is true.
CDM New York populated this engaging and outstanding website for Salix with unique visuals and messaging elements designed to drive awareness.
In this sponsored podcast, MM&M’s Larry Dobrow speaks with Robert Leedom, senior analytics consultant at TrialCard, and Paul LeVine, VP of analytic services for TrialCard, about how to reach patients by leveraging brand data.
Patients who ask for a prescription after seeing an ad are more likely to get one; Mylan’s executive pay is now under scrutiny
In 2011 the drugmaker spent $9.4 million on branded ads for the EpiPen. By 2015, branded ad spending hit $43 million.
Will this payer pressure pose an existential threat to co-pay cards even though patients love them?