MM+M Podcast 4.26.23: What streamers want from health brands, Medicare’s insolvency, and pharma shuns TikTok
In an interview with Roku’s Eric Lloyd, Lecia Bushak compares benefits of streaming vs. linear TV for health brands. Lecia also explains Medicare’s financing problem, and how a new bill could help. And Jack O’Brien recaps a study suggesting drugmakers aren’t taking advantage of some social media platforms.