There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.
Plus: How to nominate yourself or a colleague for this year’s jury, and other key info.
Horizon depicts how gout and uric acid can affect the kidneys in an animated video for nephrologists.
Submission deadline for the 2020 MM&M Awards is April 8.
Let’s look at the ways that the political field of “challenger brands” was able to outsmart, rather than outspend, their rival.
Rick Conrad is VP, executive creative director of Scout Health.
The campaign is part of the Know Diabetes By Heart initiative from the American Heart Association and the American Diabetes Association.
Find out which submissions were the most compelling.