Conference

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JPM23 squawk box: What’s changing – and what isn’t – at big healthcare companies
JPM23 squawk box: What’s changing – and what isn’t – at big healthcare companies
Marc Iskowitz
January 11, 2023
5:30 am

A sampling of executive comments on global healthcare companies’ role in the evolving innovation ecosystem.

‘No radical left turns’: Biogen’s new CEO outlines strategy, key challenges
‘No radical left turns’: Biogen’s new CEO outlines strategy, key challenges
Marc Iskowitz
January 10, 2023
5:30 am

On Day 1 at JPM, Chris Viehbacher, a 35-year pharma vet, offered color on getting Biogen’s house in order, from M&A to the Leqembi launch to winding down MS marketing.

Can an in-person JPM supercharge biopharma deal-making?
Can an in-person JPM supercharge biopharma deal-making?
Marc Iskowitz
January 9, 2023
5:30 am

The largest gathering in the life sciences sector returns to its in-person format today, which should help deal-making rebound from a down year.

Media evolution, health tech lead the way at CES 2023
Media evolution, health tech lead the way at CES 2023
Jack O'Brien
January 6, 2023
4:36 pm

It’s a tale of two cities for medical marketers at one of the world’s largest tech conferences.

GCI Health exec previews health tech trends at CES 2023
GCI Health exec previews health tech trends at CES 2023
Jack O'Brien
January 5, 2023
10:48 am

The tech world, like so many sectors of the economy, is increasingly focused on healthcare and opportunities to affect patient care going forward.

The ‘exponential growth’ of CTV headlines day 2 of Digital Pharma East
The ‘exponential growth’ of CTV headlines day 2 of Digital Pharma East
Lecia Bushak
October 19, 2022
4:58 pm

Panelists discussed whether omnichannel is over and what to expect from CTV’s growth in coming years.

How do pharma marketers reach ‘no-see docs’?
How do pharma marketers reach ‘no-see docs’?
Lecia Bushak
October 19, 2022
9:42 am

Given the progressive decline in the number of physicians deemed accessible over the last decade, marketers need to think of new digital-driven ways to reach them.

Using POC marketing to spark joy on first day of Digital Pharma East 2022
Using POC marketing to spark joy on first day of Digital Pharma East 2022
Lecia Bushak
October 18, 2022
3:48 pm

The week-long event kicked off with sessions on data, marketing trends and point of care.

Behind the scenes at MM+M Transform 2022
Behind the scenes at MM+M Transform 2022
MM+M Staff
May 6, 2022
2:59 pm

Thursday’s conference found industry experts weighing in on everything from cannabis to the metaverse.

3 highlights from the afternoon sessions of MM+M Transform ’22
3 highlights from the afternoon sessions of MM+M Transform ’22
Jack O'Brien
May 5, 2022
4:43 pm

Speakers focused on patient adherence, the importance of sleep and the efficacy of wearables.

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