Consumer

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Five things for pharma marketers to know: Friday, December 15, 2017
Five things for pharma marketers to know: Friday, December 15, 2017
Virginia Lau
December 14, 2017
2:45 pm

FDA approves first topical skin growth treatment; Teva to cut 14,000 jobs; Novartis Oncology CEO resigns

Infographic | HCPs must deal with communication breakdown
Infographic | HCPs must deal with communication breakdown
December 11, 2017
12:00 pm

Drugmakers are proud of the patient service programs they’ve developed. Yet there remains a disconnect in the way information is communicated to HCPs.

Former HealthCare.gov comms staffers fill in for the government with ACA campaign
Former HealthCare.gov comms staffers fill in for the government with ACA campaign
Alison Kanski
November 10, 2017
9:00 pm

Get America Covered is working to encourage consumers to sign up for coverage through the Affordable Care Act.

Five things for pharma marketers to know: Thursday, November 9, 2017
Five things for pharma marketers to know: Thursday, November 9, 2017
Virginia Lau
November 9, 2017
3:25 pm

GSK hires Google biotech exec to lead R&D; Merck gets FDA-approval for CMV therapy; ex-Lilly exec reportedly top HHS secretary pick

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson
Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson
Sam Burne James
October 27, 2017
6:20 pm

Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.

Drugmakers begin to up media controls, in bid to clean up digital ad supply
Drugmakers begin to up media controls, in bid to clean up digital ad supply
Marc Iskowitz
October 16, 2017
6:00 pm

Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?

Five things for pharma marketers to know: Wednesday, October 11, 2017
Five things for pharma marketers to know: Wednesday, October 11, 2017
Jaimy Lee
October 11, 2017
2:25 pm

Pfizer considers sale of its consumer healthcare business; Express Scripts moves into patient benefit management; China to speed up drug approvals

Fitbit CMO Tim Rosa: ‘We know consumers don’t want the internet on their wrists’
Fitbit CMO Tim Rosa: ‘We know consumers don’t want the internet on their wrists’
Diana Bradley
September 13, 2017
12:30 pm

Rosa talks about the wearable technology company’s health and fitness plans and other areas of expansion.

Investors put their money on point of care
Investors put their money on point of care
Sarah Mahoney
August 22, 2017
1:50 pm

Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?

Five things for pharma marketers to know: Tuesday, August 8, 2017
Five things for pharma marketers to know: Tuesday, August 8, 2017
Jaimy Lee
August 8, 2017
1:40 pm

A shorter list of risks in TV ads helps consumer comprehension; medical-school choice affects prescribing patterns; reps often show docs the same info

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