Content Marketing

All articles by Content Marketing

Yes& expands capabilities with new in-house content studio
Yes& expands capabilities with new in-house content studio
Lecia Bushak
October 6, 2022
1:19 pm

The launch comes after the agency’s recent acquisition of EFX Media and Big Picture, Inc.

Why is it so difficult for Healthcare Brands to establish and maintain solid with HCPS?
Why is it so difficult for Healthcare Brands to establish and maintain solid with HCPS?
Alex Brown
January 29, 2021
11:03 am

Elsevier’s white paper ‘Rethink Clinical Content’ provides the data and insights into what makes leading healthcare companies successful when connecting with physicians and other HCPs.

Survey: Healthcare marketers cut spend, shift marketing priorities due to COVID-19
Survey: Healthcare marketers cut spend, shift marketing priorities due to COVID-19
Alison Kanski
May 20, 2020
1:17 pm

Crisis communications initiatives surged and marketing teams cut back on media spend, paid advertising and contractors, according to a survey from Binary Fountain.

Best Film or Video of 2016
Best Film or Video of 2016
Tanya Lewis
October 6, 2016
11:30 pm

GlaxoSmithKline’s campaign goal was to educate grandparents (particularly first-time grandparents) and parents about the serious nature of whooping cough.

Verywell and Cleveland Clinic to partner on health content site
Verywell and Cleveland Clinic to partner on health content site
Virginia Lau
August 9, 2016
2:25 pm

The companies said they are also exploring opportunities to allow Cleveland Clinic experts to contribute to Verywell in the future.

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