There are also issues surrounding privacy and legitimacy. According to one expert’s research, very few physicians use social media for professional purposes.
CME providers use Facebook Live to educate doctors
A new bill exempting CME reporting gains physician support; NYT op-ed calls Opdivo DTC ad “misleading;” Valeant to sell non-core assets worth $8 billion
We need to consider that not every expenditure is beneficial to patients: perhaps that Super Bowl commercial or that sales meeting in Maui may not be in their best interest.
Five things for pharma marketers to know: Thursday, December 31, 2015
Generic Nexium will be blue; researcher says scientific papers should be anonymous; patients with health insurance still struggle to cover the costs of drugs
The main accreditation body for CME activities traded barbs with an academic critic over courses designed to enlighten doctors about hypoactive sexual desire disorder.