Novartis debuts first Xiidra campaign after buying the drug from Takeda
The DTC campaign, Not Today, Dry Eye, kicked off this month with a new TV spot.
Creative
Teens with cystic fibrosis share social distancing tips in campaign from Area 23
The Social Distance Squad brings the social distance expertise from teens with cystic fibrosis to teenagers dealing with COVID-19 lockdown.
MyEndometriosisTeam and AbbVie educate patients on COVID-19 and chronic disease
AbbVie partnered with MyEndometriosisTeam to address concerns about endometriosis and coronavirus.
Viagra Connect “Love story” by VMLY&R
Viagra Connect aims to break taboos around erectile issues with a love story exploring modern masculinity and intimacy.
Watch: EmpowHER demonstrates racial bias in healthcare with voice actor
The video shows how white and Black patients could receive different treatment because of unconscious bias.
Campaign: Bristol Myers Squibb shows life after cancer in video series
The series, Survivorship Today, features actor Sterling K. Brown interviewing cancer survivors.
California posts $6m tobacco control RFP
The state expects to make a decision later this summer.
The secrets of a virtual pitch
Leaders from health agencies shared tips and discussed the sudden shift to virtual pitches.
Love Has No Labels is back to fight racial injustice
The PSA is inspiring people in America to succeed in equality.
LIONS Live launches on June 22, 2020 for a global meeting of minds
Cannes Lions is presenting LIONS Live, a curated digital experience for everyone, everywhere who believes in creative possibility.
