MS patients have an “insatiable appetite” for information about treatments online, particularly the new class of oral treatments, whose manufacturers could be doing more to prep them for switch conversations, a survey suggests.
Harte-Hanks launches health and wellness agency True
Harte-Hanks, the direct marketing giant, is looking to break off a piece of the burgeoning health and wellness market with the launch of True Health + Wellness.
Novo Nordisk adds e-books to patient support program
Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.
Update CRM Inc., a US subsidiary of Austria-based Update Software AG, launched a CRM tool aimed at life science corporations in the US. The software, called update.revolution, hopes to attract clients looking to avoid high upfront costs and lengthy implementation periods.
Covidien campaign touts surgery for Type 2 diabetes
Covidien is launching an educational campaign aimed at raising awareness of gastric bypass surgery as an option to treat type 2 diabetes among morbidly obese sufferers.
UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events directly to FDA through round-the-clock surveillance.
Sanofi, Cegedim launch mobile CRM for managed markets
Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan.
Last chance to grab glory
June 4, 2009
5:00 pm
If you still haven’t entered the MM&M Awards 2009, then you’d better move fast–today (June 5) is the final deadline for submissions.
