MM&M’S most-read stories of 2017
Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors
Digital Health
Rejuvenan Global Health names Hudson Cutler communications AOR
The digital health startup was founded in 2015.
Five things for pharma marketers to know: Thursday, December 7, 2017
UnitedHealth Group to buy DaVita primary care unit for $4.9 billion; Roche drug combo doubles lung-cancer survival in trial; study: FDA programs expedite drug approval
What happens as marketers shift from algorithms to AI and other 2018 predictions
Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.
Experts weigh in: How will health technology advance in 2018?
Innovation-minded executives share their thoughts and predictions for the year ahead.
Five things for pharma marketers to know: Tuesday, December 5, 2017
Botox-like wrinkle-reducer shows positive results in trials; investors double down on fertility; few websites transparent about pricing, study finds
Five things for pharma marketers to know: Monday, December 4, 2017
CVS to buy Aetna for $69 billion; J&J buys commercial rights for biotech’s experimental hypertension drug; Republicans repeal Obamacare’s individual mandate
Five things for pharma marketers to know: Friday, December 1, 2017
FDA approves first Apple Watch health accessory; medical charity shared data with pharma donors; FDA approves opioid-addiction treatment
Amazon sets its sights on healthcare
How worried should the industry’s other major players be?
How working with Apple inspired Jeff Tangney to found Doximity
The CEO’s experience launching medical reference app Epocrates led him to found a social network for physicians.
