Brian Conyer is cofounder and CEO of Giblib.
Digital channels are gaining traction among doctors seeking product information, especially outside of the U.S.
A new study suggests creative departments are struggling to keep up data-driven advertising.
The healthcare industry is in desperate need of digital transformation, particularly in the U.S.
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
If you were unfamiliar with MediaMonks and want to know more about the company that Martin Sorrell has made his first capture, read on.