Edie DeVine is SVP, U.S. director of medical and health technology at GCI Health.
But threats to the industry loom as brands take work in-house.
HealthyWomen’s CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.
A deal with Sandoz to lead the global launch of Pear’s two lead products puts marketing muscle behind the nascent class of ‘prescription digital therapeutics.’
Tracy Doyle, CEO of Phoenix Group, describes how the speakers bureau is evolving in a digital economy, including opportunities related to advancing content using virtual reality and augmented reality, and the potential for using OTT and artificial intelligence to drive peer-to-peer engagement. This video is presented by Phoenix Group and produced by the MM&M Content Lab.
With healthcare evolving from a fee-for-service system toward one that bases payment on outcomes, marketers must speak to customers in value-oriented messages.
The company is also looking to better combine its web and social media presence.
LiquidHub formed a health- and life-sciences-focused offering last June after acquiring Eveo.