7 ways Viagra changed how drugs are marketed
The inside story on a campaign for the ages, as told by the individuals who worked on it.
The inside story on a campaign for the ages, as told by the individuals who worked on it.
Patients who ask for a prescription after seeing an ad are more likely to get one; Mylan’s executive pay is now under scrutiny
Some drugmakers employ unsettling ads; Teva said the FDA may grant quick review for generic EpiPen; Sanofi and Google’s Verily partner in diabetes
Shire hires Jennifer Aniston for a disease awareness campaign; critics argue that the direct-to-consumer ads for Opdivo are misleading, while Merck’s Keytruda takes the lead in first-line cancer
Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading.
A new bill exempting CME reporting gains physician support; NYT op-ed calls Opdivo DTC ad “misleading;” Valeant to sell non-core assets worth $8 billion
Physicians debate DTC tax write-off; Novo Nordisk’s Victoza shows 13% benefit in reducing cardiovascular risks; Shire to acquire Pfizer bowel drug
Pharma companies took issue with the methodology for the FDA’s proposed studies of advertising tactics.
Pfizer buys Anacor; Harvard Medical School loosens rules for faculty ties to pharma; Vermont poised to pass price transparency bill
Advertising lobbyist said eliminating the DTC ad tax deduction is a real threat to the industry.