Soon, IBM says, Watson will be used by one particular pharma company to create a website where, once a drug is prescribed, patients can ask questions in their own words and the website will provide answers in near real-time.
Ghg’s financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.
Firms promising Rx savings deepen ties to EHR platforms
August 4, 2015
9:33 pm
Recent deals show these companies are expanding their EHR networks, and the number of physicians who gain access to copay coupons, vouchers and other forms of assistance.
Practice Fusion partners with AstraZeneca
April 13, 2015
6:35 pm
Physicians will be notified when patient care is not meeting national guidelines for COPD and asthma.
Five things for pharma marketers to know: Friday, April 10
AstraZeneca diabetes drug may have increased mortality rate; Pfizer accused of knowing about birth defect risks from Zoloft; Eisai to cut 25% of its US workforce
Five things for pharma marketers to know: Thursday, January 15