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Pharma execs: MLR teams are friendlier on digital

Pharma’s med/legal/regulatory (MLR) teams, managers of risk and so often the scapegoats for creating roadblocks to digital innovation, were discussed in a much friendlier light by digital marketers at last week’s ExL Digital Pharma East conference in Philadelphia.

Sanofi taps NBA players to assist in teen vaccine awareness

Sanofi taps NBA players to assist in teen vaccine awareness

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).

Reality stars hawk allergy drugs

Reality stars hawk allergy drugs

Spring is in the air, and that means, well, sure, robins, daffodils, love and all that, but more importantly, campaigns for allergy drugs featuring endorsements by B-list celebrity sufferers.

HCMA conference free for unemployed

For its annual conference this summer, The Healthcare Communication & Marketing Association (HCMA) is waiving the $600 entrance fee ($650 for non-HCMA members) for unemployed marketing and communications professionals.

Last chance to grab glory

Last chance to grab glory

If you still haven’t entered the MM&M Awards 2009, then you’d better move fast–today (June 5) is the final deadline for submissions.