A new report analyzing gender parity in advertising found that men tend to endorse other men at higher rates than women. Execs share their insights about the issue.
Shire hires Jennifer Aniston for a disease awareness campaign; critics argue that the direct-to-consumer ads for Opdivo are misleading, while Merck’s Keytruda takes the lead in first-line cancer
Five things for pharma marketers to know: Wednesday, August 24, 2016