Pharma brands tweak media mix to align with their stance on racism
As drug makers mull whether to join a July ad boycott against Facebook, will #BLM prove a tipping point for health brands’ new social activism?
As drug makers mull whether to join a July ad boycott against Facebook, will #BLM prove a tipping point for health brands’ new social activism?
This list will be updated regularly as industry responds to the death of Floyd and other black victims of police brutality.
Holding group to make donations, offer free services and shore up own diversity metrics.
Human rights should be a litmus test for leaders, said Dr. Love, CEO of Global Blood Therapeutics.
The CEO reflects on what has become an all-too-familiar pain for African Americans, and how he’s sparking change in the healthcare marketing community.
Black advertisers wrote in a letter that agencies’ Black Lives Matter statements “ring hollow.”
The network – following its IPG parent company’s footsteps – is closing all offices on June 5.