Pharma brands tweak media mix to align with their stance on racism
As drug makers mull whether to join a July ad boycott against Facebook, will #BLM prove a tipping point for health brands’ new social activism?
George Floyd
An updated guide to how pharma and agencies are reacting to George Floyd’s death
This list will be updated regularly as industry responds to the death of Floyd and other black victims of police brutality.
WPP makes $30m three-year anti-racism pledge
Holding group to make donations, offer free services and shore up own diversity metrics.
For biotech CEO Dr. Ted Love, confronting white privilege is nothing new
Human rights should be a litmus test for leaders, said Dr. Love, CEO of Global Blood Therapeutics.
‘It rekindles such deep-seated pain.’ CMI/Compas’ Stan Woodland on the death of George Floyd and teaching health marketers to be anti-racist
The CEO reflects on what has become an all-too-familiar pain for African Americans, and how he’s sparking change in the healthcare marketing community.
Hundreds of Black advertisers demand change from industry leadership
Black advertisers wrote in a letter that agencies’ Black Lives Matter statements “ring hollow.”
‘As a company there is more that we must do internally and we will,’ says McCann WorldGroup CEO to staff
The network – following its IPG parent company’s footsteps – is closing all offices on June 5.
