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George Floyd

All articles by George Floyd

Pharma brands tweak media mix to align with their stance on racism
Pharma brands tweak media mix to align with their stance on racism
Marc Iskowitz
June 26, 2020
9:55 am

As drug makers mull whether to join a July ad boycott against Facebook, will #BLM prove a tipping point for health brands’ new social activism?

An updated guide to how pharma and agencies are reacting to George Floyd’s death
An updated guide to how pharma and agencies are reacting to George Floyd’s death
Marc Iskowitz
Alison Kanski
June 19, 2020
8:00 am

This list will be updated regularly as industry responds to the death of Floyd and other black victims of police brutality.

WPP makes $30m three-year anti-racism pledge
WPP makes $30m three-year anti-racism pledge
Rahul Sachitanand
June 18, 2020
10:53 am

Holding group to make donations, offer free services and shore up own diversity metrics.

For biotech CEO Dr. Ted Love, confronting white privilege is nothing new
For biotech CEO Dr. Ted Love, confronting white privilege is nothing new
Marc Iskowitz
June 18, 2020
5:00 am

Human rights should be a litmus test for leaders, said Dr. Love, CEO of Global Blood Therapeutics.

‘It rekindles such deep-seated pain.’ CMI/Compas’ Stan Woodland on the death of George Floyd and teaching health marketers to be anti-racist
‘It rekindles such deep-seated pain.’ CMI/Compas’ Stan Woodland on the death of George Floyd and teaching health marketers to be anti-racist
Marc Iskowitz
June 11, 2020
5:00 am

The CEO reflects on what has become an all-too-familiar pain for African Americans, and how he’s sparking change in the healthcare marketing community.

Hundreds of Black advertisers demand change from industry leadership
Hundreds of Black advertisers demand change from industry leadership
Alison Kanski
June 10, 2020
10:38 am

Black advertisers wrote in a letter that agencies’ Black Lives Matter statements “ring hollow.”

‘As a company there is more that we must do internally and we will,’ says McCann WorldGroup CEO to staff
‘As a company there is more that we must do internally and we will,’ says McCann WorldGroup CEO to staff
Lindsay Stein
June 4, 2020
12:39 pm

The network – following its IPG parent company’s footsteps – is closing all offices on June 5.

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