How can the healthcare marketing emerge stronger from the COVID-19 pandemic? According to 2e CEO Ross Toohey, we can start by bucking entrenched perceptions about how business should be conducted and exploring new engagement tools and tactics.
Marketers describe how they expect business to change in the wake of COVID-19
First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.
Surprise guidance leads to speedy roll-out: Inside the launch of Akili’s prescription ADHD video game
Pharmaceutical marketers have been late adopters of digital and social media. But overnight, the need to explore the best digital channels for reaching HCPs has become the new priority.
Study: Physicians changing prescribing habits, embracing telemedicine during COVID-19 crisis
While all companies are adapting to the COVID-19 pandemic with new ways of protecting their employees, customer relationships and core brand businesses, the particulars of each business sector’s “new normal” are going to vary.
Healthcare marketers slash budgets, step up digital, as COVID-19 forces an evolution
Findings from our survey on promotion in the time of coronavirus, plus a glimpse at the post-Covid marketing landscape, from virtual engagement and communication to telemedicine.
‘The calls are coming in every day.’ Societies, firms go into high gear to retool live medical meetings for virtual consumption
