Heart Failure

All articles by Heart Failure

Campaign: Artists draw hearts to encourage U.K. residents to be organ donors
Campaign: Artists draw hearts to encourage U.K. residents to be organ donors
Alison Kanski
May 22, 2020
11:35 am

The project, called Heart at Home, is raising awareness as the U.K. changes its organ donation system to an opt-out policy.

6 campaigns that use hearts to touch ours
6 campaigns that use hearts to touch ours
Tara Powers
February 13, 2020
10:50 am

Tara Powers is VP, creative director at Elevate Healthcare.

Novartis awards two for their heart hacks at TechCrunch event
Novartis awards two for their heart hacks at TechCrunch event
Emily Price
September 18, 2018
9:34 am

Two makers of health apps walked away with the top prizes and access to more from the drugmaker.

Five things for pharma marketers to know: Wednesday, January 3, 2018
Five things for pharma marketers to know: Wednesday, January 3, 2018
Laura Entis
January 3, 2018
4:00 pm

Utah Senator who backed Orphan Drug Act will not seek reelection; medicines more expensive in 2018; Spark’s genetic therapy for rare blindness costs $850,000

Five things for pharma marketers to know: Thursday, April 27, 2017
Five things for pharma marketers to know: Thursday, April 27, 2017
Jaimy Lee
April 27, 2017
1:30 pm

Novartis, Kaiser, and Qualcomm partner on heart-failure pilot; Novartis and GSK disclose DTC plans; cancer-treatment hype can be negative for patients

Five things for pharma marketers to know: Wednesday, March 22, 2017
Five things for pharma marketers to know: Wednesday, March 22, 2017
Virginia Lau
March 22, 2017
2:20 pm

Novartis’ heart-failure drug fails in clinical trial; Sanofi, Regeneron file Dupixent patent suit; FDA approves Newron’s Xadago for PD

When it comes to PCSK9s, payers resisted — and sales flopped
When it comes to PCSK9s, payers resisted — and sales flopped
Rebecca Mayer Knutsen
January 10, 2017
12:00 pm

The first two PCSK9s landed with a thud. What does their disappointing launch say about the need for marketers of CV drugs to get their pricing houses in order?

Five things for pharma marketers to know: Tuesday, October 25, 2016
Five things for pharma marketers to know: Tuesday, October 25, 2016
Jaimy Lee
October 25, 2016
2:40 pm

Novartis’ Entresto and Cosentyx miss sales forecasts; faith-based investor group urges pricing transparency; Amgen invests in digital health

Novartis ups marketing investment in Entresto, by $200 million
Novartis ups marketing investment in Entresto, by $200 million
Jaimy Lee
July 20, 2016
2:10 pm

One oft-cited challenge to Entresto’s adoption has been prior authorization requirements.

Practice Fusion founder launches heart-monitoring wearable
Practice Fusion founder launches heart-monitoring wearable
Virginia Lau
May 24, 2016
2:00 pm

The new company, iBeat, plans to market a wearable device that can detect the symptoms of cardiac arrest and heart attacks.

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