IBS

All articles by IBS

Sanofi’s Buscopan combines high fashion with IBS awareness at London Fashion Week
Sanofi’s Buscopan combines high fashion with IBS awareness at London Fashion Week
Jack O'Brien
February 21, 2023
2:18 pm

The mock ads created by MRM Spain feature a trio of models wearing designer clothing complete with descriptions of the apparel along with the symptoms of IBS.

Digital therapeutics firm MetaMe preps U.S. launch of app for IBS pain
Digital therapeutics firm MetaMe preps U.S. launch of app for IBS pain
Marc Iskowitz
March 24, 2022
1:54 pm

Indegene has been enlisted to assist with market access and other aspects of the commercial rollout.

Marvel creates superheroes suffering from bowel disease for Takeda campaign
Marvel creates superheroes suffering from bowel disease for Takeda campaign
Sam Burne James
October 31, 2016
3:00 pm

Takeda launched four new superheroes whose lives have been touched by inflammatory bowel disease (IBD), with the help of PR agency Ketchum.

Drugmakers go to DTC to promote IBS drugs
Drugmakers go to DTC to promote IBS drugs
Virginia Lau
April 6, 2016
2:32 pm

The launch this week of the first DTC campaign for Viberzi follows a wave of direct-to-consumer campaigns focused on promoting treatments for the two types of IBS.

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