Influencers

All articles by Influencers

Meet the top 10 diabetes influencers on TikTok
Meet the top 10 diabetes influencers on TikTok
Lecia Bushak
December 4, 2023
10:04 am

Diabetes influencers on TikTok have built large communities based on sharing their journeys — as well as trials and tribulations — of living with the condition.

MedFluencers debuts tool to set compensation for HCP influencers
MedFluencers debuts tool to set compensation for HCP influencers
Larry Dobrow
November 7, 2023
5:30 am

The company’s HCP Digital Market Value Calculator sets pricing by examining more than 20 indicators of influence.

Linqia’s Healthcare Creator Network connects influencers with pharma brands
Linqia’s Healthcare Creator Network connects influencers with pharma brands
Lecia Bushak
October 18, 2023
12:51 pm

The Healthcare Creator Network will draw on vetted influencers or creators from the top medical professions that are popular on social media sites.

Nearly five months after Bud Light’s botched Mulvaney partnership, trans influencers — and brands — are still feeling the impact
Nearly five months after Bud Light’s botched Mulvaney partnership, trans influencers — and brands — are still feeling the impact
Bailey Calfee
August 11, 2023
10:13 am

The Bud Light Dylan Mulvaney controversy continues to have ripple effects on LGBTQIA+ creators.

Beyond healthcare influencers, ‘all brands are in the wellness business now’
Beyond healthcare influencers, ‘all brands are in the wellness business now’
Jack O'Brien
September 28, 2022
4:14 pm

An Ogilvy study found 75% of consumers feel that brands could do more for their personal wellness.

ANA’s influencer marketing guidelines have room for improvement
ANA’s influencer marketing guidelines have room for improvement
Jack O'Brien
August 25, 2022
1:58 pm

A Real Chemistry exec said the guidelines are largely generic and don’t include the nuances necessary to be more effective for marketers to properly advise their clients.

TikTokers @ashxlevi, @paulasojoro go back to school for Buoy Hydration
TikTokers @ashxlevi, @paulasojoro go back to school for Buoy Hydration
John Newton
August 1, 2022
2:10 pm

A short film, also featuring @avgdiabetic and @beautifullybroken_rw, encourages people with chronic illnesses #ToBeSeen.

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