In what could be seen as a positive sign of the times, the Association of Medical Media (AMM) announced the finalists for its 2010 Doctors’ Choice Awards, which recognizes the best pharmaceutical journal ads, as chosen by physicians. The AMM established the awards in 2003, but did not give the awards last year, due to budgetary concerns.
Two-for-one: Quadrant pairs journal titles for advertisers
Quadrant HealthCom united two titles – The Female Patient and OBG Management – under an alliance providing advertisers with a “ping-pong” opportunity for campaigns.
Sage, an international publisher of medical journals, books and electronic media, is shifting all of its 560-plus titles onto a new platform hosted by Stanford University Libraries’ HighWire Press.
Healthy Advice to mount flat screens in doc’s offices
UK regulators vowed to investigate a medical journal ad for AstraZeneca’s Seroquel that allegedly minimized weight gain data, a common side effect associated with atypical anti-psychotic drugs.
King’s launch of Embeda, a pain drug containing morphine, demonstrates that even supposedly abuse-resistant narcotic products need to take a careful approach in their marketing.
