Effective communications around the benefits of vaccination have never been more important.
The review is part of a broader digital transformation at the company.
Burns was named VP and chief communications officer, a newly created role at the health insurer.
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds — double the 11% seen in the last two quarters of 2017.
The blogger talks the challenges of influencer marketing in healthcare, chronic disease, and big brand activations.
Johnson & Johnson has breached the U.K.’s drug regulation code in three places in promotions for smoking cessation product Nicorette.
A Haymarket Media survey of more than 700 client-side marcomms execs in the US reveals the shift in power will not significantly affect budgets.
Merck Consumer Health CMO Atilla Cansun also talks about about why the company is focused on preparing society for an average lifespan of 100 years.
Judges were impressed by Abbott’s use of Tumblr to increase awareness of Lasik procedures among millennials.
The inside story on a campaign for the ages, as told by the individuals who worked on it.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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