The first on-demand way to tap the influencer community in healthcare went live today, and results of a real-world test show it has the potential to accelerate the research process.
Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.
A Merck study bolsters FDA’s case for requiring that TV ads for prescription drugs present risks in text as well as the voiceover.
Seattle-based Appature has signed up several healthcare marketing agencies and business service firms to use its cloud-based relationship marketing platform.
An analysis of a cross-section of the pharma industry shows budgets of pharmaceutical marketing research teams are starting to recover from 2008 lows.
IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry’s demand for RWE as well as a payer can?