At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73% of UK chief marketing officers predicting a boost.
What pharma brands can learn from Amazon’s inaugural Voice Summit
Huntsworth has continued its expansion by taking a majority stake in U.S. independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m.
Directing its reps to call on GPs with little to no opioid experience, Purdue introduced aggressive promotional tactics into the prescription opioid marketing playbook.
Interview | Sonja Foster-Storch & Michael Austin, GSW
July 9, 2018
7:03 pm
Ad agency GSW and parent company Syneos Health are all about healthcare. A conversation with GSW’s Sonja Foster-Storch, president, North America, and Michael Austin, managing director, creative and technology, on why that’s important.
Live, from Cannes: Interview | Angela Radcliffe, PulsePoint & Mark Evans, Langland
July 2, 2018
7:26 pm
How can consumer marketing behavior be integrated into the clinical trial space? At Cannes, Angela Radcliffe, GM of clinical trial solutions at PulsePoint, and Mark Evans, innovation director at Langland, discuss why it’s imperative to change how clinical trials are marketed.