Conversational AI facilitates personalized, 24/7 interactions with patients and providers on brand.com, dramatically improving engagement, satisfaction and prescription behavior while providing rich insights and significantly elevating the ROI of marketing spend.
The Disposables turns medical waste into art highlighting burnout risks
The ongoing effort from the Disappearing Doctors campaign uses a series of unique portraits to open up a space to discuss the pressures that doctors face.
Dissecting Walmart’s healthcare strategy with Dr. Wig
Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart’s Chief Medical Officer, about the company’s lofty healthcare ambitions, plus policy updates and our Trends segment.
The Dry January anthem, developed in partnership with Omnicom Health Group and singer Ryan Whyte Maloney, aims to bottle up pro-drinking messages in country music.
Fortnite takes on Alzheimer’s in awareness campaign targeting Gen Z gamers
The campaign targets young gamers in Spain and allows players to experience the symptoms of the incurable disease, including disorientation, memory glitches and space dissociation.
Bausch + Lomb’s Faces of Glaucoma brings clarity to silent thief of sight
This advertising push from Tums and DraftKings leverages several beloved elements at the intersection of modern America, including game day food, football and sports betting.
Lundbeck wants you to Say Yep to preventing migraines in Vyepti campaign
The Say Yep campaign launch at the start of 2024 continues to raise the profile of migraines, a condition that has attracted significant attention from medical marketers thanks to the involvement of A-list celebrities in recent years.
CES 2024: The future of pharma advertising explored