Belle Frank is chief strategy officer, global health practice at VMLY&R.
Marketers answer the question: How can AI, marketing tech, and sophisticated analytics be used to help find participants for clinical research?
The Medical Advertising Hall of Fame welcomes its first all-women class with Carol DiSanto and Charlene Prounis.
Researchers found that spending on medical advertising reached nearly $30 billion in 2016, a $12 billion increase from 1997.
GSK would have more than two-thirds of equity in new company.
A new study suggests creative departments are struggling to keep up data-driven advertising.
Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies