Media Buying

All articles by Media Buying

WPP acquires CMI, retains minority stake in Compas
WPP acquires CMI, retains minority stake in Compas
Jaimy Lee
March 29, 2016
9:15 pm

WPP’s acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

J&J consolidates global media into UM’s J3
J&J consolidates global media into UM’s J3
Omar Oakes
November 2, 2015
6:00 pm

Interpublic’s dedicated group extended its brief beyond North America.

Publicis Health Media launches data offering
Publicis Health Media launches data offering
Jaimy Lee
September 15, 2015
8:05 pm

The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.

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