WPP acquires CMI, retains minority stake in Compas
WPP’s acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.
Media Buying
J&J consolidates global media into UM’s J3
Interpublic’s dedicated group extended its brief beyond North America.
Publicis Health Media launches data offering
The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.
