Media Buying

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WPP acquires CMI, retains minority stake in Compas

Jaimy Lee

March 29, 2016

9:15 pm

WPP’s acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

J&J consolidates global media into UM’s J3

Omar Oakes

November 2, 2015

6:00 pm

Interpublic’s dedicated group extended its brief beyond North America.

Publicis Health Media launches data offering

Jaimy Lee

September 15, 2015

8:05 pm

The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.

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Attracting and retaining top talent amidst the Great Reshuffle

Kimberly Jones, President & CEO of Butler/Till, talks with Marc Iskowitz about how her company is thriving, despite an incredibly tight job market and the ever-evolving marketing ecosystem.

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The value of omnichannel marketing for pharma

MM+M’s GM Steve Madden sat down with Louis Naimoli, director of programmatic for Haylo, a subsidiary of Haymarket Medical Network, to discuss omnichannel marketing, its prevalence in the pharma industry, and more.

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HCP engagement in 2022 — The HLD HCP Communications Report

Healthlink Dimensions’ 2022 Communications Report — your guide for provider-based insights into HCP marketing outreach as COVID continues to reshape the industry.

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Health musings and predictions as we close out 2021

Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year.

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Media Buying

All articles by Media Buying

WPP acquires CMI, retains minority stake in Compas

J&J consolidates global media into UM’s J3

Publicis Health Media launches data offering

Places to Be 2021

From Our Partners

Partner Content

Attracting and retaining top talent amidst the Great Reshuffle

Partner Content

The value of omnichannel marketing for pharma

Partner Content

HCP engagement in 2022 — The HLD HCP Communications Report

Partner Content

Health musings and predictions as we close out 2021

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