Media

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Earned media is winning at Cannes
Earned media is winning at Cannes
Brandon Doerrer
June 21, 2024
8:00 am

Some of the festival’s most-lauded work came from PR firms or leaned into earned-first creative.

<i>South Park</i> skewers GLP-1 frenzy in End of Obesity special
South Park skewers GLP-1 frenzy in End of Obesity special
Jack O'Brien
May 29, 2024
4:19 pm

The long-running comedy show released South Park: The End of Obesity, a special on Paramount+ skewering the weight-loss drug craze.

Takeaways from the 2024 upfronts: Maintaining the status quo
Takeaways from the 2024 upfronts: Maintaining the status quo
Jessica Heygate
May 20, 2024
1:59 pm

Nielsen panel remains primary currency as buyers chart familiar territory.

Moderna’s Coffee Break Science social media series brews up biopharma buzz
Moderna’s Coffee Break Science social media series brews up biopharma buzz
Jack O'Brien
May 16, 2024
4:14 pm

The social media series is Moderna’s way of demystifying biology ahead of the fall vaccination season.

Genentech’s Vabysmo animated short brings tears to eyes
Genentech’s Vabysmo animated short brings tears to eyes
Jack O'Brien
May 14, 2024
3:17 pm

Genentech’s animated short for Vabysmo was inspired by personal stories from patients living with the rapid and severe eye diseases, which are among the leading causes of blindness in adults.

Documentary reveals truth behind HCPs’ radiation exposure, cancer risks
Documentary reveals truth behind HCPs’ radiation exposure, cancer risks
Jack O'Brien
May 8, 2024
4:50 pm

The docuseries will be reformatted as an hour-long documentary airing nationally on PBS in July.

Diverse-owned media companies flex data-driven insights to prove their worth
Diverse-owned media companies flex data-driven insights to prove their worth
Bailey Calfee
May 6, 2024
2:05 pm

In a challenging year for DE&I, networks owned by and targeting marginalized groups pitched advertisers at the 2024 NewFronts on new tools and authentic connections with a growing audience.

MM+M’s Marc Iskowitz honored for third consecutive time at Neal Awards
MM+M’s Marc Iskowitz honored for third consecutive time at Neal Awards
Jack O'Brien
April 26, 2024
2:02 pm

Iskowitz has won Best Range of Work by a Single Author for three years running.

With support from Eisai, Mission Based Media launches Alzheimer’s podcast series
With support from Eisai, Mission Based Media launches Alzheimer’s podcast series
Lecia Bushak
April 18, 2024
3:07 pm

The series, Rethinking Alzheimer’s Disease, will focus on steps listeners can take to lower their risk of developing the disorder.

Mind your business: Inside the work stress series from Headspace and LinkedIn
Mind your business: Inside the work stress series from Headspace and LinkedIn
Jack O'Brien
April 16, 2024
4:33 pm

Ahead of National Stress Awareness Month, Headspace and LinkedIn have collaborated on content designed to combat workplace stress.

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