Five things for pharma marketers to know: Thursday, June 18
Merck settles a marketing lawsuit for $5.9 million; CVS plans to create diagnostic apps; a survey shows advertising agencies plan to keep head count steady for the rest of the year
Merck settles a marketing lawsuit for $5.9 million; CVS plans to create diagnostic apps; a survey shows advertising agencies plan to keep head count steady for the rest of the year
Tina Fascetti is the mid-sized agency’s new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.
John Whyte of the Discovery Channel is the organization’s new director of professional affairs and engagement.
Weber Shandwick hired Susan Smirnoff away from the healthcare practice of Ruder Finn, where she had spent more than three decades.
Amgen is buying deCODE Genetics, an Icelandic firm, for $415 million in cash.
The American Medical Association has wooed New England Journal of Medicine publisher Tom Easley to Chicago, where he will preside over the society’s publications, soon to be rolled up into the JAMA brand.
Stuart Arbuckle, formerly of Amgen, has been named Vertex’s EVP and chief commercial officer.
Publisher Elsevier announced Monday that it will increase the number of papers it publishes for the Journal of Diabetes and Its Complications.
Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role.