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Marketers step up use of non-personal promotion during pandemic

Sarah Mahoney

September 2, 2020

5:00 am

With in-person rep visits largely abandoned due to the COVID- 19 pandemic, marketers have stepped up non-personal promotion —
to great effect.

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NPP

All articles by NPP

Marketers step up use of non-personal promotion during pandemic

MM+M Media Summit 2022

From Our Partners

Partner Content

Mapping the identity experience in digital health communications

Partner Content

The state of DE&I: Moving the needle from commitment to progress

Partner Content

How to keep digital pharma marketing relevant in the times of global crises

Partner Content

Why marketers must make the switch to privacy-safe real-world data for targeting

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