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Marketers step up use of non-personal promotion during pandemic

Sarah Mahoney

September 2, 2020

5:00 am

With in-person rep visits largely abandoned due to the COVID- 19 pandemic, marketers have stepped up non-personal promotion —
to great effect.

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NPP

All articles by NPP

Marketers step up use of non-personal promotion during pandemic

Culture drives the company

From Our Partners

Partner Content

Engaging partners early in the commercialization process is key to success

Partner Content

Why product design and usability matter in supporting HCP engagements

Partner Content

Return to work with Steph Garcia and Steve Madden

Partner Content

Best practices for patient audience targeting and measurement

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