Obama

All articles by Obama

Communicating in the Aftermath of ‘Repeal and Replace’

Brittney Manchester

March 8, 2018

12:00 pm

Today’s effective communicators must be comfortable with change, learn how to anticipate it, and adapt messaging to key audiences.

Five things for pharma marketers to know: Monday, August 14, 2017

Kevin McCaffrey

August 14, 2017

2:34 pm

Merck CEO leaves Trump’s manufacturing council over Charlottesville response; researchers struggle to fill clinical trials for IO drugs; Roche shareholders sue over top-line results

How Obama’s Precision Medicine Initiative will Change Healthcare Marketing

Dana Lewis

February 26, 2016

3:30 pm

With these changes coming to healthcare from precision medicine, it may no longer be acceptable to do generic or broad marketing campaigns in hopes of catching the small group of people who may benefit from a device or treatment.

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A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

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Obama

All articles by Obama

Communicating in the Aftermath of ‘Repeal and Replace’

Five things for pharma marketers to know: Monday, August 14, 2017

How Obama’s Precision Medicine Initiative will Change Healthcare Marketing

MM+M Women of Distinction

From Our Partners

Partner Content

Supercharging HCP messaging using Data

Partner Content

A new measure of success in 2023: Leveraging audience as currency

Partner Content

How marketers can personalize the patient care experience

Partner Content

Video: Gaining access and delivering pull-through in IDNs and key accounts

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