As professional communicators, it’s about time we figured out how we can initiate those conversations, says a creative director at RTO+P.
A study by Cohn & Wolfe cited that 63% of consumers would choose a company they believe to be authentic over its competitors.
Technology like this could expand further to form better collaborations between pharma, payers and organized providers.
How should marketers demonstrate the value of non-personal promotion?
How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?
There is a misperception in the U.S. that we have “conquered” heart disease and stroke, but the evidence shows that this is far from true.