Podcast

 

 

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Innovating in pharma marketing
Innovating in pharma marketing
MM+M Staff
November 5, 2021
10:30 am

During the HLTH Conference, panelist Jose Ferreira, SVP, Product & Innovation at CMI Media Group, shared how challenges and changes led to new products, services and successes for CMI Media Group clients.

CTV advertising: An untapped opportunity for pharma marketers
CTV advertising: An untapped opportunity for pharma marketers
MM+M Staff
November 4, 2021
11:19 am

MM+M and PulsePoint partnered on a survey to help those in pharma marketing and brand management understand emerging CTV trends across the industry, and how they can leverage these trends.

MM+M Podcast 11.2.21: RDA’s Michael Nace
MM+M Podcast 11.2.21: RDA’s Michael Nace
MM+M Staff
November 2, 2021
10:00 am

Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.

HCP measurability and insights
HCP measurability and insights
MM+M Staff
October 28, 2021
10:43 am

Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.

MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone
MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone
MM+M Staff
October 26, 2021
2:15 pm

Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report.

Engaging partners early in the commercialization process is key to success
Engaging partners early in the commercialization process is key to success
MM+M Staff
October 21, 2021
3:00 pm

Creating a solid branding foundation and market access strategy will pay off down the road.

MM+M Podcast 10.21.21: Issue One’s Danielle Caputo
MM+M Podcast 10.21.21: Issue One’s Danielle Caputo
MM+M Staff
October 21, 2021
9:43 am

Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.

Why product design and usability matter in supporting HCP engagements
Why product design and usability matter in supporting HCP engagements
MM+M Staff
October 20, 2021
2:31 pm

In this podcast, Healio’s Andrea Gaymon, chief product officer and Matthew Dechen, VP, deep engagement and custom solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.

Return to work with Steph Garcia and Steve Madden
Return to work with Steph Garcia and Steve Madden
MM+M Staff
October 19, 2021
1:46 pm

Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.

Best practices for patient audience targeting and measurement
Best practices for patient audience targeting and measurement
MM+M Staff
October 14, 2021
9:55 am

How AI and machine learning sharpen measurement.

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