The MM&M Podcast 2.26.2020: IQVIA Institute’s Murray Aitken
Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week’s podcast guest, Murray Aitken.
Podcast
The MM&M Podcast 2.19.2020: Healthline Media’s Dr. Hanh Le
Healthline’s senior director, medical affairs Dr. Hanh Le joins MM&M’s Larry Dobrow to discuss the state of the health media union and the media’s coverage of the coronavirus.
The MM&M Podcast 2.12.2020: Buoy Health’s Nate Ren
Marc Iskowitz speaks with Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-based screening tools on the front lines of helping detect the novel coronavirus.
The MM&M Podcast 2.3.2020: Healio’s Matt Holland and Andrea Gaymon
They join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies.
The MM&M Podcast 1.29.2020: ConversationHealth’s Dr. John Reeves and Lexi Kaplin
Marc Iskowitz spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin, about how pharma is harnessing AI and messaging in chatbots to change the way it communicates.
The MM&M Podcast 1.22.2020: Aetion’s Carolyn Magill
Carolyn Magill offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA.
The MM&M Podcast 1.15.2020: Harrison & Star’s Tom Harrison
MM&M’s Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world’s most successful and broadest-ranging careers.
The MM&M Podcast 1.8.2020: GCI Health’s Wendy Lund
MM&M’s Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany’s.
The MM&M Podcast 12.20.2019: Bristol Myers-Squibb’s Lisa Flaiz
MM&M’s Marc Iskowitz chats with Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol Myers-Squibb, on the defining marketing trends of 2019.
The MM&M Podcast 12.12.2019: Ogilvy’s Ritesh Patel
MM&M’s Larry Dobrow and Marc Iskowitz chat with Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.”
