The MM&M Podcast 7.15.2020: WebMD’s Dr. John Whyte
WebMD’s Dr. John Whyte returns to The MM&M Podcast to discuss his company’s ongoing coverage of the COVID-19 pandemic.
Podcast
Three approaches to engaging podcast enthusiasts
Podcasts have exploded in popularity in recent years. But, advertising in podcasts requires a different approach from other media efforts.
The MM&M Podcast 6.24.2020: TBWA\WorldHealth’s #BlackHealthNow team
TBWA\WorldHealth’s #BlackHealthNow team speaks with Marc Iskowitz about why they started a conversation about black health, the philosophy behind their unique programming, and what it’s like to be driving this important effort amid the COVID-19 pandemic and as our nation grapples with racism.
Marketers@Home Podcast 6.18.2020: Siemen Healthineers’ Deepak Nath
Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns about its immunity-determining potential.
The MM&M Podcast 6.16.2020: Bayer’s Sebastian Guth
Bayer’s president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic.
PR agency health podcast brings ‘the public back into public health’
Healthcare PR and public affairs agency Thunder 11 launched the Public Health podcast in May.
Behind the rise of Healio’s HCP podcast slate
Offerings like Gut Talk and Rheuminations have helped the company emerge as a leader in an increasingly crowded audio landscape.
The MM&M Podcast 6.9.2020: Fingerpaint’s Bo Goliber
Fingerpaint head of philanthropy Bo Goliber joins MM&M’s Larry Dobrow to discuss her company’s virtual internship program and how the virtualization of agency life during COVID-19 has profound implications for the future of work.
The MM&M Podcast 6.3.2020: 2020 Agency 100 Preview
MM&M’s Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year’s Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead at a potential post-COVID landscape.
The MM&M Podcast: 5.21.2020: Evoke KYNE’s Kate Callan
Evoke Kyne’s EVP, head of social media Kate Callan joins MM&M’s Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.
