Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations.
Kiora Pharma’s Brian Strem shares early thoughts about the commercial positioning of lead asset KIO-301 with Jack O’Brien, plus policy updates and our Trends segment.
Podcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.
HLTH 2023 Takeouts: EMD Digital’s Michael Vande Vrede
Board-certified psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays, plus policy updates and our Trends segment.