Point Of Care

All articles by Point Of Care

A content revolution at the point of care
A content revolution at the point of care
Sarah Mahoney
April 5, 2023
11:00 am

The channel has long since proved its utility. Now it’s honing its message delivery.

Script lift is 32% higher in trigger-based messaging, Doceree point-of-care study finds
Script lift is 32% higher in trigger-based messaging, Doceree point-of-care study finds
Lecia Bushak
January 20, 2023
3:52 pm

The latest edition of Doceree 360 examined how brands can improve point-of-care marketing to HCPs.

Study: Majority of patients see providers with access to POC media
Study: Majority of patients see providers with access to POC media
Larry Dobrow
November 23, 2022
9:43 am

The report, from the Point of Care Marketing Association and MedFuse, is designed to illustrate the increasing reach of POC marketing.

POC consolidation continues with CheckedUp’s purchase of Health Media Network
POC consolidation continues with CheckedUp’s purchase of Health Media Network
Larry Dobrow
October 21, 2022
4:49 pm

The deal creates an organization with scale and a breadth of therapeutic experience.

Using POC marketing to spark joy on first day of Digital Pharma East 2022
Using POC marketing to spark joy on first day of Digital Pharma East 2022
Lecia Bushak
October 18, 2022
3:48 pm

The week-long event kicked off with sessions on data, marketing trends and point of care.

POC’s moral obligation: A roadmap for better representation
POC’s moral obligation: A roadmap for better representation
Sarah Mahoney
August 3, 2022
1:00 pm

The channel has struggled with diverse representation in patient materials, but it’s starting to take steps to eliminate the disparities.

CheckedUp nets PE investment from Rockbridge
CheckedUp nets PE investment from Rockbridge
Larry Dobrow
January 5, 2022
2:30 pm

The deal signifies both the current strength and growth potential of the point-of-care channel.

Reach the prescribers you actually want to reach – not just a random group of providers – in the EHR they use every day
Reach the prescribers you actually want to reach – not just a random group of providers – in the EHR they use every day
Veradigm
December 13, 2021
8:00 am

Don’t rely upon vague assurances about reaching providers of interest. Hit the mark the first time, every time via a unique point-of-care communication channel used by tens of thousands of providers daily – Veradigm TouchPoint Media.

PoC3 adds members, sets strategy course
PoC3 adds members, sets strategy course
Larry Dobrow
November 15, 2021
5:00 am

Publicis Health Media and Rapport have joined the organization’s membership ranks.

American Cancer Society, PatientPoint unite on cancer screening
American Cancer Society, PatientPoint unite on cancer screening
Lecia Bushak
July 12, 2021
5:04 pm

The effort aims to supply a wealth of information at in-person and virtual points of care.

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