Point Of Care - MM&M - Medical Marketing and Media

Point Of Care

matt mcnally

The near death and new life of Outcome Health

When allegations of widespread fraud rocked Outcome and its clients 18 months ago, the industry started writing the company’s obituary. But new, more rigorous auditing procedures and a devotion to repairing strained relationships have combined to make Outcome the year’s most fascinating redemption story.


How inside out CRM makes the point of care everywhere

 In this video, Marc Benjamin, CEO of Convergence Point Media, describes how new platforms and technologies are giving pharma marketers the ability to identify their priority segments and create personalized experiences at scale, better engaging HCPs and empowering patients much further up in the communication funnel.